Talk topics, the formats available, and the approach to working with media
Quick answer
Khun Kim speaks and gives media comment on Korea–Thailand medical business, ethical clinic marketing, how patients decide on aesthetic surgery, and building bilingual knowledge platforms. Formats include conference talks, workshops for clinic marketing teams, media interviews and guest lectures at academic institutions — with a standing rule against promoting any single clinic in an educational setting.
The most frequent talk topic is how the Korean medical industry is structured for international patients — the roles of hospitals, agencies, interpreters and ancillary providers — and where consumers commonly misread it, such as assuming the agency carries medical responsibility, which it does not.
The second topic is ethical clinic marketing: advertising regulation, correct use of real case photography, review handling, and the boundary between informing and guaranteeing an outcome — the line marketing teams most often cross unintentionally.
The third comes from master's research on purchase decisions for Korean surgical services, showing that information credibility and pre-decision communication weigh more heavily on clinic choice than many expect.
With journalists the approach is to give structural context and citable figures, never medical opinions in place of a physician, never a clinic recommendation in an interview, and to state clearly when speaking as an operator versus as a public information source.
Organisations wanting to invite a talk can use the site's contact page, stating the topic, audience, duration and format so the material can be prepared for that specific audience.
Use the site's contact page with the topic, audience, headcount, date and format; the team will follow up to confirm details.
Yes. All core topics exist in English and can run bilingually for mixed audiences.
No. Client information is personal health data and is not disclosed to media under any circumstances.
Yes, tailored to the team's level, covering advertising rules, case photography, review handling and verifiable content planning.
It depends on format and duration; academic and certain public-education events are considered case by case.
3 points • reviewed 2026-09-04
Reviewed and last updated: 2026-09-04
1 sources • every claim is traceable
https://www.korea.net/
Last updated: 2026-09-04 · This content is for information only and is not medical advice. Consult a qualified doctor before making treatment decisions.
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